We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Together, they’ll give you a sense of how Pinterest’s user stats compare with other platforms, which advertising tools drive the best ROI, and what’s trending in search.
More than 200 billion pins have been saved on Pinterest. How many of them are yours?
Here are the Pinterest stats you’ll want to pin to your next marketing vision board.
1. On average, there are 2 million users on Pinterest that pin content every day. Because of this, there are now more than 100 billion pins in existence on the platform.
2. Regular pinners spend an average of 34 minutes per visit on the site, making it the longest average session lengths compared to other platforms such as Facebook (with an average of 33 minutes), Twitter 24 minutes), and Instagram (24 minutes).
3. 50% of Millennials use Pinterest every month.
4. Pinterest has 400 million monthly active users, compared to 2018’s 250 million.
5. Pinterest is the third-most-popular social media site right now, behind Facebook and Instagram.
6. 29% of Pinterest’s user base is made up of 25-34-year-old women and is their largest group of audience.
7. Half of all new signups on Pinterest are coming from men.
8. Close to 40% of fathers in the country use Pinterest.
9. These dads are also heavily-engaged users on Pinterest and are even more active than some of the other audience segments. They are also 3x more likely to have shared boards compared to the average male pinner. In addition, they also actively search 62% more than the average pinner.
10. More than 50% of Pinterest’s users are outside of the United States.
11. Those who use Pinterest start their buying and planning process two times earlier compared to other consumers.
12. 80% of their users prefer the Pinterest app over the desktop site, so do the same and don’t neglect to improve your mobile app too.
13. 6% of pinning happens at 11:00 pm, making it the most active hour of the day on Pinterest.
14. Around 39% of female pinners would rather use Pinterest’s search engine instead of the more usual options such as Bing or Google. The same can be said for 48% of male users.
15. $50 is the average order value of sales that come from Pinterest and is currently higher than any other social media platform.
16. Millennials on Pinterest will purchase something they pinned 47% of the time, which is 14% higher on Twitter and 9% higher than on Facebook.
17. After seeing an item of interest on Pinterest, 73% of pinners will purchase it.
18. 18.5% of active pinners will make a Pinterest-driven purchase at least once a month — this figure is close to a fifth of all their users.
19. 85% of all the users on Pinterest will prioritize visuals when it comes to looking for items such as apparel or furniture.
20. Another 89% of pinners will use Pinterest for purchase information, and as a result, it has become an excellent platform to connect with high-intent users.
21. A staggering 47% of all Pinterest users log onto the site specifically to shop, so using keyword-heavy descriptions is important. Because of this alone, Pinterest is 4x more effective at generating sales compared to any other social platform.
22. 97% of searches on Pinterest are unbranded, meaning searching for phrases such as “brown purse” rather than “coach purse” is the norm, and that users want products that fit their needs, rather than being dead-set on a brand.
23. A study has found that for every $1 spent on promoted pins, $2 is generated in profit, which isn’t a bad ROI.
24. Customers who are new to the brand generate 70% of Promoted Pin sales, which means you’re not just getting a sale, you’re also getting the chance to have a customer for life.
25. Advertisers will see an increase of about 20% in clicks a month after the launch of a Promoted Pin campaign — clearly, these ads are driving traffic in huge amounts.
26. By the end of this year, Pinterest’s ad revenue is estimated to surpass $1 billion.
27. Some of the most repinned images are those with multiple dominant colors, resulting in being repinned 3.25x more than those that only have one dominant color. This is a visual platform, so don’t be afraid to go big and bold.
28. Brand images that don’t use faces get 23% more repins than those that have faces in them. Because of this, less than 20% of images on Pinterest make use of faces. While this isn’t true for Instagram, paying close attention to this rule will help with Pinterest.
29. Videos with the highest performance on Pinterest are those between 30 to 90 seconds long, so be sure to keep yours short and sweet but long enough to carry your message.
30. 78% of users on Pinterest find branded content to be helpful and are more than happy to engage with it.
Final Thoughts
Although Pinterest is still less popular than other such platforms like Facebook, Twitter, or Instagram, you shouldn’t ignore its potential. This platform has millions of users all over the world, and most of them use Pinterest specifically to buy something or to discover new products. Pinterest users are interested in content from brands. This is an excellent platform for niche brands that can help you reach out to the right audience.
We recommend that you check out these impressive Pinterest marketing statistics and don’t miss out on an opportunity to use Pinterest for marketing purposes. Pinterest users are dedicated shoppers, so the right marketing strategy will undoubtedly increase your sales and bring you, loyal customers.
