An email autoresponder or automatic responder is the second most important marketing tool I have to make money online. The first would be my hosting company. Without these 2 tools, my internet marketing business is dead in the water.
The good news is that there are lots of ways to get started with an autoresponder without paying. You don’t need to delay building and growing your email list until your site starts making money.
In the world of internet marketing, millions of sites are fiercely competing with each other to gain new clients.
For any e-commerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is perfectly designed or has the latest in the animation of content.
You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. There are dozens of marketing strategies you can use to attract more buyers and pump up your sales. One of them is by establishing an excellent and professional reputation for prompt and efficient response.
As more potential customers visit your site, you should expect a flood of inquiries and requests for information.
This is an excellent opportunity for you to capture more clients and lead them to buying from your site. Thus, it is important that you carry out an efficient and prompt response to every email you receive. The fastest and most effective way to do this is by utilizing an email automatic responder.
Autoresponder services use a computer program that automatically returns a prewritten message to anyone who sends an email to your site. It is widely used for responding to consumer inquiries and visitor comments and suggestions.
Follow up automatic responders are also used by e-zines in responding to people who subscribe or unsubscribe to their online magazines. Companies, who send out their e-newsletter regularly, also use autoresponders.
Autoresponder emails build trust
An autoresponder is a series of emails, usually focused on a specific topic, delivered in a predetermined sequence at predetermined intervals. The process can begin when someone subscribes to your general email list. Alternatively, you can create new lists catered specifically to those who want the content.
Generally, the autoresponder aims to transfer know-how, but making offers and attempting to sell are not out of bounds. You’ll probably need to experiment to arrive at the right balance of educational and promotional copy. You’ll want to consistently address your prospect’s needs and stress the benefits of your products or services.
If things go as planned, your email autoresponder series will build trust with your prospects. Your messages will make regular appearances in their inboxes. And, you’ll be sharing useful lessons and progressively gaining mindshare. If your content is well received, you’ll essentially be training the reader to open your emails, visit your website, and ideally, do business with you.
How can effective autoresponder services help boost your business?
The answer lies in its ability to return a prompt response to any e-mail the site receives. By responding rapidly and efficiently, you create a very good impression on your potential customer. Good email autoresponders help you get important information back to these customers immediately. An effective autoresponder service helps you communicate your message promptly, creating a sense of professionalism and efficiency that your clients will definitely appreciate.
Another very important advantage of email automatic responders is that it saves time with multiple marketing tasks. Certainly, you do not have enough time to personally make and send all correspondence. Autoresponder services allow you to send thank you letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. Autoresponder services are also indispensable in any email marketing campaign.
Choosing the right autoresponder is very important.
What makes the best automatic responder? First, you should pick an autoresponder that is reliable and can give you 24/7 service. You cannot afford to lose a customer because your autoresponder failed to answer his query or request for information. The ability to respond promptly is the first thing you must look for in any automatic responder.
Another key factor you should consider when choosing Autoresponder service is flexibility. Good autoresponders allow you to customize unique responses that will have maximum effect on the customer. You should avoid creating an impression that the customer is communicating with a machine instead of a real human being.
An excellent email automatic responder lets you provide the information that is specifically targeted for what the potential customers are looking for.
Because any email from potential customers essentially represents the customer’s intent on getting more information about your product, which can ultimately lead to direct sales, all emails are important. Thus, a top Autoresponder service must fulfill all these duties to help you boost your business.
AWeber is an email marketing service provider with over 100,000 small business clients worldwide. … Regardless of industry or business size, AWeber helps our customers keep in touch with with their subscribers, all while upholding email marketing best practices.
ConvertKit is an email service provider that is specifically marketed towards bloggers, podcasters, and other businesses who are building audiences.