More than 540,000 small businesses are started every month just in the United States. Startups are a big part of the economy and they employ 57 million workers in the country.
One of the main reasons a startup doesn’t survive their first few years is due to a bad marketing strategy. Most of the time, the founders take the job to do a marketing strategy themselves to save in costs and that ends up being their doom.
Every time a startup wants to launch one of their products, they should have a strong marketing team, but most don’t have the economic resources to pull it off. A good way to avoid this is to outsource marketing campaigns. These are some of the benefits of hiring a marketing agency.
The first few months for a startup company are critical. Normally, a new startup has a tight budget, and investors are breathing down its neck. Having marketing professionals for your campaign is a must, but hiring a full-time professional marketer can cost a lot of money. You may also need to hire more than one professional and offer attractive benefits. These costs can vary from month-to-month.
By hiring an outsourced marketing agency, you will have a complete team of marketing experts giving you results at a set price. This will help you to have a steady budget, it will cost you less, and will give you better results.
Trying to run your digital marketing campaign when you are not an expert will double the time that a professional would take. If you try to form your marketing team, you will lose a lot of time doing interviews and reading resumes, trying to find the right professional for the industry. However, by outsourcing your marketing you will probably find marketing teams with professionals with a lot of experience in your area.
Focus on your Expertise
By leaving the marketing work to the real professionals, you will have more time to focus on you know. Being a good leader means knowing when to delegate work and when to accept advice from others more experienced. In this case, accept that you need real professionals to have a successful product launch.
When you hire full-time workers, you have to make a long time commitment. It will be harder to the downside if your startup enters a bad patch. You will have more cost when firing employees, and the same goes if your startup is growing and needs a bigger team. With an outsourced marketing agency, you will have the chance to simply stop requiring their service after a project is done and no harm is done.
Social Media Management
Nowadays, a company can have the luxury of having no interaction with their clients on social media. With an outsourced marketing agency, they will do the job of always answering inquiries on social media or sending them to the right client support platform. Which will also improve the customer experience.