Say “Hi” to your business’s new best friend – Pinterest. More than 200 billion pins have been saved on Pinterest. How many of them are yours?
Over the past 12 months, Pinterest gained 70 million monthly active Pinners. There are now 335 million people who use Pinterest every month. That’s huge, but for comparison, Facebook has nearly 2.5 billion monthly active users (MAUs).
More than half of Pinterest’s MAUs are weekly active users, which means they log-on to the platform at least once a week.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post (see here for more stats!).
If you don’t already have a solid plan for how to use Pinterest in your business marketing strategy, you are missing out on opportunities to reach potential new customers. Here are five powerful strategies for using Pinterest to generate more traffic to your website and grow your business.
Save Buttons to Your Site
If you want your target audience to take action, you have to make it easy for them. Adding a save button to your website will allow your audience to Pin your content with just a click, even if they don’t have the Pinterest browser button. Taking this one simple step will quintuple the number of content users save from your site.
Consistently Pin (A must apply on your Pinterest strategies)
It’s recommended that you Pin something to the social media platform every day, during peak times, which have been proven to be in the evenings and on the weekends, for U.S. based companies. Pinterest also points out that consistency is vital. If you want to create pins or upcoming holidays, events, or seasons, you should start posting them 45 days in advance.
Focus on Great Visuals
Since Pinterest is a highly visual platform, it will be worth your effort to create high-quality imagery. The photos that you Pin should be clear, well-composed, well-lit, and in focus. If you don’t have the time or the tools to create your own photos, you can use stock photography websites for your images.
Utilize Keywords (A must apply on your Pinterest strategies)
While Pinterest is a visual medium, images alone aren’t enough to create engagement. Utilize the description fields to tell users exactly what they will get if they click the link. More importantly, make sure you include relevant keywords to help your Pins show up in searches.
Use Rich Pins
Rich Pins are a recent addition to Pinterest. They use metadata that is pulled from your site to provide users with extra information about what they will find if they click on a Pin. These types of Pins are available for recipes, apps, articles, and products, and are likely applicable to the content that you Pin to the site.
Pinterest is quickly becoming a powerhouse social media platform for businesses to gain more targeted leads. Following these five strategies will help you utilize Pinterest to grow your business.
Best Times to Pin
The best times to pin depend on your target audience’s habits, so you should always test for your specific optimal posting times. But, for your general information, according to SocialFresh, on average, the best times to post are 2PM – 4PM EST and 8PM – 1AM EST; and, research by HubSpot says Saturday morning is THE best time to post.
Make It Easy to Pin Content from Your Sites
Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. Or, if you use WordPress, there’s a Pinterest Pin It Hover button plugin.
These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account.
Share Pins in Your Newsletter
Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:
“Our most popular pins from this week. Head on over to our Pinterest for even more!”
SEO for Pinterest
You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:
Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
Step 2: Add your keyword/keywords to your pin titles.
Step 3: Add your keyword/keywords to your pin descriptions.
Step 4: Add your keyword/keywords to your pin image file names.
As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.
Follow and Engage with Popular Boards
The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the big dogs. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level!
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.