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by Jonathan Valencia
Resources

Tools Of The Trade

Below is a compilation of tools and services that you can always come to for all your business needs. Digital Marketing Bull have used the following networks at one time or another and can highly recommend them.  We recommend bookmarking this page.

Disclaimer: of the links below are affiliate links, which means that if you choose to make a purchase, We will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with all of these companies, and we recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something.  Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

HOSTING AND WEBSITE BUILDERS

WORDPRESS

WordPress, a content management system is basically a tool that makes it easy to manage important aspects of your website – like content – without needing to know anything about programming.

ELEMENTOR

Elementor is the best FREE WordPress Page Builder, with over 3 million active installs. You can create beautiful websites using a simple drag and drop interface.

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GODADDY

Is the biggest domain name registrar in the world with tens of millions of domain names in its portfolio. GoDaddy’s cheapest web hosting package (Economy) is decently kitted out at $2.49 per month when you sign for a year

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BLUEHOST

Bluehost makes it incredibly easy to get a new site up and running with their one-click automatic WordPress Blog installation. You can use your Bluehost account to host multiple domains—no need to pay more for hosting when you’re ready to start another website. Also, they provide outstanding customer service. Phone is best, they are happy to talk direct.

SiteGround

SITEGROUND

SiteGround's reseller plan is a little more ambitious. Every user gets 10GB of disk space and cPanel site management, and there's unlimited bandwidth, email addresses, databases, and FTP accounts. These accounts cost more than the very low-end competition, but they're hardly expensive, with prices starting at $3.50 a month over a year.

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WIX

WiX is an intuitive, easy-to-use website builder, perfect for first-time website creators. Their intuitive DIY platform has hundreds of stunning templates which can be customized for websites of all kinds.

AUTORESPONDERS AND CRM

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CONVERT KIT

ConvertKit is an autoresponder email tool that allows you to grow your email list and then either automatically email those new subscribers over time or to send a “blast” email whenever you want to get a message out.

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AWEBER

AWeber is an email marketing service provider with over 100,000 small business clients world wide. ... Regardless of industry or business size, AWeber helps our customers keep in touch with with their subscribers, all while upholding email marketing best practices.

OUTSOURCING AND GETTING HELP FROM OTHERS

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FREELANCER

Millions of small businesses use Freelancer.com to turn their ideas into reality. Post your project and receive competitive bids from freelancers within minutes. You can also find freelance jobs on their website.

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ONLINE JOBS PH

OnlineJobs.ph is a Filipino job board that caters exclusively to remote online work opportunities. OnlineJobs.ph is the leading platform to find qualified virtual assistants in the Philippines. It has over 250,000 resumes in its database–a huge talent pool!

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AIRTASKER

"Airtasker is a trusted community platform that connects people who need to outsource tasks and find local services, with people who are looking to earn money and ready to work. From simple to complicated tasks, Airtasker can help you complete your home cleaning, handyman jobs, admin work, photography, graphic design or even build a website. Users describe the task and indicate a budget, community members then bid to complete the task."

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Millions of small businesses use Freelancer.com to turn their ideas into reality. Post your project and receive competitive bids from freelancers within minutes. You can also find freelance jobs on their website.

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FIVERR

Fiverr gets its name from its site design: every job starts at $5. It sounds low, but you can set up tiers above the base $5 option, which adds up fast! It’s also a great way to get started and build up your portfolio.

COLLABORATION TECHNOLOGY

DROPBOX

Dropbox is our cloud-based document storage system of choice that easily syncs with all of our team's computers and provides simple access controls to third-party contributors. We also dabble with Dropbox Paper for elegant document creation.

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SLACK

Slack is our beloved digital HQ for all things Digital Marketing Bull. We organize all of our communications in Slack using various channels tailored to unique projects, departments, and hierarchies. It's made email almost a thing of the past, which is glorious for our productivity.

ZOOM

Many, many companies have tried to get video conferencing right. Zoom finally did. All of our internal meetings and external calls are hosted through a Zoom conference line. The quality is unmatched. Screensharing is simple. And recording is easy.

PROJECT MANAGEMENT TOOLS

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TEAMWORK

Teamwork Projects is a cloud-based project management solution that provides businesses functionalities to manage different operations of a project. Features include task lists, time tracking, file uploads and messages. Teamwork Projects helps teams manage group objectives, communicate and establish business processes.

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TRELLO

Whether it’s for work, a side project or even the next family vacation. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way. Dive into the details by adding comments, attachments, due dates, and more directly to Trello cards.

SITE PROTECTION (For Website Developers)

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SUCURI

If anyone tampers with your sites, it’ll be taken care of right away, with alerts/notifications letting you know what’s up. Sucuri is definitely great for peace of mind, if anything.

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LIMIT LOGIN ATTEMPS

Whether it’s for work, a side project or even the next family vacation. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible, and rewarding way. Dive into the details by adding comments, attachments, due dates, and more directly to Trello cards.

SALES FUNNEL BUILDERS

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FUNNELYTICS

Funnelytics is a simple and aesthetically pleasing funnel mapping software that you can use to design, track and analyze your marketing funnels. It’s the first product of its kind to focus on funnel visualization. With Funnelytics, not only do you get to map your funnels with ease, but you get to analyze how they perform with tracking analytics, all within the Funnelytics mapping platform.

SEO TOOLS

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SEMRUSH

SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, and looks for backlinking opportunities. It’s a program many new and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their visitors.

PAYMENT PROCESSORS

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PAYONEER

Payoneer is an online payment provider that allows you to send and receive payments to and from businesses and marketplaces in various countries around the world. Services are aimed at business owners, professionals, freelancers and product / service marketplaces. They provide direct payment solutions, currency conversions, integrations and ways for businesses and marketplaces to pay employees, contractors and others.

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TRANSFERWISE

The TransferWise borderless account is an online account which allows you to hold money in more than 40 currencies. You can make and receive payments from your account, and if you're a European personal user you can also get a free debit card to spend in any currency around the world.

Having the right tool for the job is vital when it comes to creating or repairing a business. The same holds true for achieving your desired outcomes, whether personal or professional. Archimedes famously said, “Give me a lever long enough and a place to stand, and I shall move the world.”

Here are 13 foundational tools for moving your business to where you want it to go.

1) Commitment is the foundational tool. Commitment is demonstrated in doing what’s required to get an intended result. If you are not sure what you have been committed to in the past, simply look at the results that you have or have not produced. Commitment is self-created. Without generating your own commitment, you have no chance of succeeding. Commitment is, “Yes I will” or “No I won’t.” What you say yes and no to determines the quality of your life. Do more of what makes you stronger. Do less of what makes you weaker. Make the majority of your choices growth choices, as opposed to comfort choices. 

2) Integrity is a linchpin in increasing personal and professional performance and achieving results. Integrity is honoring your word once given. Generating and maintaining a high level of integrity will greatly increase your power and effectiveness. People who are struggling to produce sufficient results many times require strengthening their integrity. People who lack integrity are not necessarily bad people. They just can’t be counted on to follow their word. 

3) In order to create potent momentum to propel one forward in life, the “desired state of affairs” must be considered much more significant than the “current state of affairs.” For example, if your business is currently generating one hundred new customers per month, and you desire to generate two hundred per month, you have to consider the desired state to be a “must.” If you are fairly content with the current volume, you will only consider the desired state to be a “should.” People will act on a “must.” They tend to ignore a “should.” 

4) Refuse to create yourself as a victim no matter what is said about you or is done to you. Sure, someone can be victimized; however, declaring yourself to be a victim is entirely up to you. The position of victim is entirely self-created, and you can’t do anything worthwhile while operating from this weak position. 

5) Listen powerfully and deeply. The first question that someone asks you is almost never the real question that’s on their mind. There is usually a secondary question propped up just behind the original one. Mastering listening skills is an essential component of living effectively. Only by first mastering listening skills can you begin to master language skills. 

6) Speak powerfully. The quality of the language in use is the make-or-break factor in most relationships. Don’t give your word lightly, and mean what you say. Notice the impact or lack of impact your speaking has on others, and adapt if necessary. People will get the most benefit from concise, unmitigated speech as opposed to lame, stale bromides. Say what will make a difference. You are a product of your speaking. 

7) Look from multiple perspectives. Intentionally see what it is that you are currently not seeing. Help others to do the same. Stop telling yourself that you can’t achieve your goals. Train yourself to ignore the voice in your head if it’s irrational. 

8) Create separation between yourself and any disempowering thought you are experiencing. There is a very simple tool for doing this. Say, “Now I am having the thought that.” This will allow you to distinguish “being” a disempowering thought from “having” a disempowering thought. For example, “Now I am having the thought that this will be hard.” “Now I am having the thought that I am in big trouble.” By doing this daily, you start operating from a more aware position, rather than just being run by the contents of your head. 

9) Notice where you are getting in your own way and stop doing this. Make agreements with yourself about what you will and will not do. Promise yourself that you will keep your agreements with yourself. You don’t need an accountability partner. You are the only one who can hold yourself accountable. Don’t obey any self-imposed, unreasonable attitudes about what you can and can’t do. You get more of what you tolerate, so don’t tolerate any nonsense from others and especially from yourself. 

10) Stop talking about your potential. Start putting metrics on your life. Confront exactly where you are, and define your chosen objectives. What gets measured tends to get done. Don’t hide behind vague hopes or invoke magical thinking. Thinking and feeling are internal activities. You have to go external to get results. You have to generate necessary required actions to get desired results. Set deadlines for the things that matter. Make “specific date and time” your mantra. 

11) Don’t confuse activity with meaningful action. Fear makes people do strange things. This includes trying to shift attention off of poor performance, or a lack of results, by engaging in comfortable surface activities that produce little or no value. Always focus on core actions, which are the actions that are actually required to get the result, and, of course, focus on the result itself. Avoid activity, no matter how frenzied, if it is not producing results. 

12) Be able to communicate, in one sentence, what your product or service does. Also be able to communicate, in no more than six sentences, how your product or service makes a client or customer better off. 

13) The physical universe is the ultimate feedback mechanism. All you have to do is to observe the impact you are having, or not having, on your relationships, your business, and yourself. This can be a sobering experience. Some people will like what they see and others will not. If you are not pleased, and have the courage to admit it to yourself, know that you have a choice. You can be who you need to be in order to do what’s required to live life on your own terms.