Maybe you don’t like your job, or you’re planning to start taking on a side hustle with the end goal of freelancing or hiring a few people and run a digital marketing agency. Or maybe you’re already making money on the side as a freelancer, but you’re on the lookout for guides and strategies that will help you take your business to the next level.
Either way, we’ve got you covered with this blog post. Let’s jump right in!
Find a mentor and implement everything that you’ve learned.
Reach out or follow your favorite marketing blogger and read as many articles as you can. Be specific as possible so you can truly learn from their experience. A mentor is also very helpful when you get stuck or hit a wall with digital marketing.
After several weeks of doing this, you’ll have gotten a few wins (and losses) under your belt. Now you’re ready to apply your new-found digital marketing skill to practice. Here are 2 options:
1. Help startups/non-profits for free. I recommend helping nonprofits and startups out for free as they usually can use all the help they can get. In doing this you’ll learn even more about the real-world application of everything you read about (theory).
2. Get a part-time digital marketing assistant job. Be proactive and apply to all entry-level digital marketing jobs you feel will be worthwhile, even if you might not be the perfect fit. Remember, your goal here is to get the first-hand experience on how digital marketing works in real life.
3. Go online and find companies you can help. If you find 1st. and 2nd. option boring, this is for you. Go to crunchbase.com and look for venture-funded companies, go through each company’s website, breakdown everything they’re doing wrong and list suggestions on how to fix them. Eliminate all the companies on your list that you can’t give feedback for. Email your report to the founder or head of marketing and don’t forget to follow up.
That’s how you build a digital marketing business from scratch and get your first few clients.
Suggested further reading: How to Structure a Powerful Digital Marketing Strategy?